print-to-the-digital

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The report covers the shift in news consumption in India. The ever-growing digital transformation and a spike in easily available online news has fundamentally changed the way news is consumed. This lockdown has further driven the audience to march towards the digital medium as a feasible, long-term solution. Given the current scenario, people are preferring to access information and news on digital a lot more, as compared to print and TV. This is owed in a great deal to the degree of convenience the medium extends. The increased use of mobile devices and continued access to the internet has made online news consumption more convenient for the audience. With the ease of accessibility, the audience prefers to consume news on websites, use search engines and news apps.

The future of news consumption, however, is digital. As more people consume news online, news organizations will need to reallocate resources to digital and improve the trustworthiness of the medium to stay relevant to the evolving consumer.

Insights in the report also cover behaviour across age groups and gender.

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