Voice – Watconsult

The past few years, India has witnessed a rapid technological boom which has indeed, led to reformations and emergence of voice technology in the country. With increase in adoption and growing usage there is a dire need to understand how users interact and perceive this.

Speech and voice recognition technology market stands at Rs. 149.95 Cr by the end of 2019. Furthermore, we expect it to grow at 40.83% CAGR to reach a market size of Rs. 417.51 Cr by 2022, witnessing a growth of 2.8x.

76% of the users are familiar with the speech and voice recognition technology. On average, users are interacting with voice assistants on various devices for at least a year’s time. 60% of the users give voice commands on their smartphones. Users of the Google Assistant like the assistant to give results on their queries and check for navigation while travelling.

Even at this early stage, the majority of users (49%) prefer a combo of speaking and typing that occurs frequently especially on phones. 38% of the users prefer to speak aloud their queries. On a daily basis, voice assistants are frequently used to listen to music (65%) and get daily news and updates (64%).

With the increased adoption of Voice technology, search behavior among the users will change and more individualized experiences will transpire. This technology will evolve with further advancements and developments such as voice-to-text, text-to-voice, better user interfaces, enhanced data security and payment mechanisms. These developments will further accelerate the digital business transformation and process of automation in India.

Insights in the report are further broken down by:

Age Groups: Under 18 years, 18 - 24 years, 25 - 34 years, 35 - 44 years, 45+ years
Gender: Male, Female
Town Class: Top 4 Metros, Next 5 Metros, Small Metros, Small Towns
Occupation: Self-employed, Housewife, Professional with less than 10 years of experience, Professional with more than 10 years of experience, Not working currently, Student

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