Digital commerce-Hyperlocal report

Hyperlocal utility services are expected to gain more traction and this can majorly be attributed to the growing disposable income, working population and to have comfort in the busy lifestyle which creates demand for the various utility and home services. The hyperlocal services adoption and accelerated growth in the e-commerce sector, has changed the paradigm as first-time e-commerce users increased during the lockdown and contactless delivery and digital payments became the norm. At present, there are 141 million hyperlocal commerce shoppers, and this number is expected to grow at a rate of 52% to reach 214 million by the end of 2022. When it comes to hyperlocal service usage by the customers, most of them have ordered food delivery, along with groceries and vegetables, followed by local logistics of items and packages, and ordering of services related to home. Most of the customers use hyperlocal apps, due to benefits like quick delivery, availability of unique products/services and easier returns.

Insights in the report are further broken down by:

Age Groups: Under 18 years, 18 - 24 years, 25 - 34 years, 35 - 44 years, 45-54 years, 55-64 years, 65+ years
Gender: Male, Female
Town Class: Top 4 Metros, Next 5 Metros, Small Metros and Small Towns
Occupation: Self-employed, Housewife, Professional with less than 10 years of experience, Professional with more than 10 years of experience, Not working currently, Student

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