watpapers-change-in-consumer-spends

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The pandemic has led to a new normal and there has been a paradigm shift in consumer spending when compared to the pre-lockdown situation. The consumers have been observed to be keener when it comes to online purchases as opposed to walk-ins. They have mostly purchased medical supplies, computers/laptops and computers peripherals online during the lockdown.

The Indian consumers are optimistic regarding a full recovery of the economy as they feel that it will undergo a rebound within 3-6 months post-lockdown.

Insights in the report also cover behaviour across gender, age groups, occupation, and town-class.

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